REAL. CREATIVE. SIMPLE.
Dinosaur Mummy Discovery: Hooved Edmontosaurus Revealed
ROLE: Executive Producer & Editor
THE STRATEGY: Tasked with maximizing the impact of a groundbreaking scientific discovery using limited archival footage. I synthesized fragmented media assets into a cohesive, broadcast-quality narrative designed to maximize reach across social and digital platforms.
THE RESULT: Anchored a multi-channel campaign that drove a 200% increase in engagement. The story achieved viral reach, securing features in major national outlets including National Geographic and NPR.
AGGIES ON MARS: Decoding the Geology of the Red Planet
ROLE: Executive Producer, Videographer, & Editor
THE STRATEGY: Produced the flagship visual asset to launch the space exploration pillar of Texas A&M’s "A FORCE FOR GOOD" national brand campaign. The goal was to translate complex geological research into an inspiring narrative for a general audience.
THE RESULT: Deployed as a central asset in a nationwide media push, achieving syndication across major press outlets and reinforcing the university's leadership in space research.
WEATHERING THE STORM
ROLE: Creative Manager & Executive Producer
THE STRATEGY: Oversaw the creative direction and production pipeline for this flagship brand storytelling piece. My focus was establishing the narrative arc and empowering the production team (Lead Editor/Videographer Chris Jarvis) to execute a raw, emotionally resonant story that highlights student resilience.
THE RESULT: The piece was awarded the industry’s highest honor: the 2024 CASE Grand Gold Award. It set a new benchmark for the university's visual storytelling standards.